In "Priceless," William Poundstone uncovers the psychology behind how prices are determined and how they influence our decision-making. From the pricing strategies of Prada to the hypnotic effect of 99 cents, Poundstone reveals how prices are a collective hallucination that marketers and retailers use to convince consumers to pay more for less. Discover the hidden persuaders behind price tags, menus, ads, and even corporate buyouts in this fascinating exploration of the new psychology of price. Recommended for anyone interested in marketing, economics, psychology, or negotiation, "Priceless" offers valuable insights into the strategies used by retailers and businesspeople to influence our purchasing decisions. This book might be particularly relevant to students of business or marketing, as well as professionals in these fields. However, anyone who has ever wondered why they are willing to pay more for a product simply because it has a higher price tag will find this book illuminating. Additionally, those interested in consumer behavior, decision-making, or the intersection of psychology and economics will find "Priceless" to be a thought-provoking read.

Customers feel better when decisions are made in their favor by a person rather than an algorithm. But why is this the case? A new paper by Wharton marketing professor Stefano Puntoni and colleagues explores the psychological reasons behind customer's positive and negative reactions to decisions made by humans vs algorithms.

Are you interested in the world of business? Do you dream of running your own company or managing a team of professionals? If so, then the study of Business Administration might be the perfect path for you! Business Administration is a dynamic and exciting field of study that encompasses a wide range of topics, from finance and marketing to human resources and operations management. It is a field that is constantly evolving, with new research and innovations being developed every day. One of the most appealing aspects of Business Administration is the real-world applications of the concepts you will learn. You will have the opportunity to study successful companies and entrepreneurs, learning from their strategies and practices. For example, did you know that the founder of Amazon, Jeff Bezos, started the company out of his garage in Seattle? Or that the social media giant Facebook was started by Mark Zuckerberg in his college dorm room? These inspiring examples show how the study of Business Administration can lead to incredible opportunities and success. The field of Business Administration is also home to many notable academic figures, such as Peter Drucker, who is considered the father of modern management theory. Drucker's contributions to the field have been instrumental in shaping the way businesses operate today. At the undergraduate level, typical majors and modules in Business Administration include accounting, economics, marketing, and organizational behavior. These foundational courses will provide you with a broad understanding of the business world, and prepare you for further specialization in areas such as finance, entrepreneurship, or international business. With a degree in Business Administration, you will have a wide range of potential career paths available to you. You could work in finance, managing the finances of a company or helping individuals with their investments. Or you could work in marketing, developing strategies to promote products or services. Other popular careers in this field include human resources management, operations management, and consulting. Key industries for prospective future employment include finance, healthcare, technology, and retail. Some notable potential employers in these industries include Goldman Sachs, Johnson & Johnson, Google, and Amazon. To succeed in the field of Business Administration, it is helpful to have strong analytical skills, excellent communication skills, and a passion for problem-solving. If you are interested in the world of business and want to make a difference in the world, then the study of Business Administration might be the perfect fit for you!

Do you struggle to save money, resist impulse purchases, or stick to a budget? You're not alone. Many people find it challenging to make good financial decisions, but what if there was a way to nudge ourselves in the right direction? Enter behavioral design, a field that uses insights from psychology and behavioral economics to create products, services, and experiences that influence our behavior in positive ways. In financial management, behavioral design can be used to help people make better decisions about spending, saving, and investing. One key concept in behavioral design is choice architecture, which refers to the way options are presented to us. For example, research shows that people are more likely to save money when they are automatically enrolled in a savings plan than when they have to opt-in. Similarly, offering multiple payment options (e.g., credit card, debit card, cash) can encourage people to spend more than if only one option is available. Another important concept is mental accounting, which refers to the way we categorize and prioritize our money. For example, people tend to treat windfall money (e.g., a tax refund) differently than earned money (e.g., a paycheck). Behavioral design can help us leverage these mental accounting tendencies to make better financial decisions. Leading academics in the field of behavioral design, such as Richard Thaler and Cass Sunstein, have written extensively about these concepts and their applications. Thaler, in particular, was awarded the Nobel Prize in Economics in 2017 for his work on behavioral economics. But it's not just academics who are using behavioral design to improve financial management. Companies like Acorns and Digit use behavioral design to encourage saving and investing, while apps like Mint and YNAB use it to help people budget and manage their money more effectively. By exploring this topic further, you can gain a better understanding of how behavioral design can be used to improve financial decision-making and potentially apply these insights to your own life.

Are you a natural leader who loves to inspire and motivate others to achieve their goals? Do you enjoy working in a fast-paced environment where every day brings new challenges and opportunities? If so, a career in management may be just what you're looking for! Management is a dynamic and exciting field that involves overseeing people, processes, and resources to achieve specific goals and objectives. From small businesses to multinational corporations, managers play a critical role in driving success and growth in a wide range of industries and sectors. As a manager, you'll be responsible for a variety of duties, including planning, organizing, and controlling resources to achieve specific goals and objectives. You'll also be responsible for developing and implementing strategies to improve efficiency, productivity, and profitability, as well as managing budgets, staffing, and other resources. One of the most appealing aspects of a career in management is the potential for specialization. Depending on your interests and skills, you may choose to specialize in areas such as human resources, finance, marketing, operations, or project management. You may also choose to work in related fields such as consulting, entrepreneurship, or non-profit management. To succeed in a career in management, you'll need a combination of education, training, and personal attributes. Most employers require at least a bachelor's degree in a relevant field such as business administration, management, or economics. Popular undergraduate programs and majors include the Bachelor of Science in Business Administration, Bachelor of Arts in Management, and Bachelor of Science in Economics. In addition to formal education, successful managers also possess a range of personal attributes such as strong communication skills, leadership abilities, problem-solving skills, and a passion for continuous learning and improvement. Job prospects for managers are strong, with a projected growth rate of 5% between 2019 and 2029. Some of the most notable and attractive potential employers in the field of management include companies such as Google, Amazon, Apple, and Microsoft, as well as government agencies, non-profit organizations, and consulting firms around the world. So if you're looking for a challenging and rewarding career that allows you to make a real difference in the world, consider a career in management. With the right education, training, and personal attributes, you can become a successful manager and help shape the future of business and industry for years to come.

Information overload is a growing concern in today's world, where technology has made it easier for businesses to access vast amounts of data. However, this has led to the paradox of too much information and too little time, leading to individuals and organizations struggling to make informed decisions. The impact of information overload on decision making has become a major topic of discussion among leading academics, such as Daniel Kahneman and Richard Thaler, who have explored the role of heuristics and biases in decision making. Studies have shown that individuals who have access to more information tend to experience increased anxiety and stress, leading to poor decision making and decision avoidance. Businesses have taken advantage of this by presenting their customers with an overwhelming amount of information to make their decision more difficult, often leading to impulsive purchases. This practice, known as 'nudge theory', was popularized by Thaler and Cass Sunstein, who argued that by presenting individuals with a small change to the environment, they can be influenced to make a different decision. An example of how businesses use information overload to their advantage is the use of advertisements on social media. Advertisers use algorithms to determine which advertisements to show to each user, often leading to an endless scroll of irrelevant or unwanted advertisements. This leads to individuals feeling overwhelmed and bombarded, often leading to impulsive purchases, simply to make the advertisements stop. To prevent falling victim to information overload and poor decision making, it is important to practice critical thinking and to seek out reliable sources of information. This can be done by asking questions, seeking out multiple perspectives, and by taking the time to reflect on one's own thoughts and feelings. In conclusion, by understanding how businesses use information overload to their advantage, we can make more informed decisions and take control of our own lives.

Charitable organizations can increase contributions by simply offering multiple-choice options for donations, according to research by Wharton Professor Alice Moon and Eric VanEpps, marketing professor at the University of Utah. By giving specific amounts to choose from, such as $5, $10 or $50, donors contribute more frequently and feel less pressure to give too much or too little.

Have you ever considered a career in sales? It's a dynamic and exciting field that requires a unique combination of skills and personality traits. Sales professionals are responsible for promoting and selling products or services to customers, and they play a crucial role in the success of any business. In the field of sales, you'll learn how to communicate effectively, negotiate deals, and build relationships with customers. You'll also develop skills in marketing, market research, and data analysis. And with the rise of e-commerce and digital marketing, there are more opportunities than ever to use technology to reach customers and close deals. One of the most interesting aspects of studying sales is the variety of industries and products you can work with. From selling software to medical devices, from real estate to luxury goods, there's a sales job for every interest. And with the right training and experience, you can earn a lucrative salary and advance to leadership positions within your company. Research in the field of sales is constantly evolving, with new innovations in technology and communication changing the way we interact with customers. Some of the most influential academic figures in sales include Neil Rackham, who developed the SPIN selling method, and Brian Tracy, who has written extensively on the psychology of selling. At the undergraduate level, you can expect to take courses in marketing, consumer behavior, and sales management. You may also have the opportunity to specialize in areas such as digital marketing or international sales. And with a degree in sales, you'll be prepared for a range of careers, including sales representative, account manager, marketing manager, and business development manager. Some of the top industries for sales professionals include technology, healthcare, and finance. And with companies like Google, Amazon, and Salesforce leading the way in sales innovation, there are plenty of exciting opportunities to work for top employers. Other notable employers include pharmaceutical companies like Pfizer and Johnson & Johnson, as well as luxury brands like Louis Vuitton and Chanel. To succeed in sales, you'll need to have strong communication skills, a competitive spirit, and a natural ability to connect with people. You should also be comfortable with technology and data analysis, as these skills are becoming increasingly important in the field. And with the right training and experience, you can build a successful and rewarding career in sales.

Do you ever wonder why you choose certain products over others? Or why you feel a certain way towards a brand or advertisement? If you find yourself interested in the psychology behind consumer decision-making, then Consumer Behavior might just be the field of study for you! Consumer Behavior is the study of how individuals and groups make decisions about what they buy, use, and dispose of. It incorporates elements of psychology, sociology, and economics to understand the complex factors that influence consumer behavior. One interesting aspect of Consumer Behavior is the concept of brand loyalty. Have you ever noticed that you always buy a certain brand of shampoo or cereal, even though there are other options available? This is because of the emotional connection you have with that brand, which has been carefully cultivated through marketing strategies and brand identity. Academic figures like Philip Kotler and Herbert Simon have made significant contributions to the field of Consumer Behavior. Kotler is known for his work on marketing management and consumer behavior, while Simon received the Nobel Prize in Economics for his research on decision-making in organizations. At the undergraduate level, typical majors and modules in Consumer Behavior include marketing, psychology, and consumer research. Further specialization can be pursued in areas such as digital marketing, brand management, and market research. With a degree in Consumer Behavior, there are a variety of potential future jobs and roles that this field of study might be directly helpful for. These include roles in advertising, market research, and public relations. Notable employers in this field include companies like Procter & Gamble, Coca-Cola, and Google. To succeed in Consumer Behavior, it's helpful to have strong analytical skills, an understanding of human behavior, and an interest in marketing and advertising. If you're fascinated by the psychology behind consumer decision-making, then Consumer Behavior might be the perfect field of study for you!

Are you interested in the world of online business and digital marketing? Do you want to learn how to navigate the complex world of e-commerce and create successful online businesses? Then E-Commerce Management might be the perfect field of study for you! E-Commerce Management is a dynamic and exciting field that combines business management, marketing, and technology to create successful online businesses. With the rise of e-commerce, this field has become increasingly important and in-demand, making it an excellent choice for students who want to pursue a career in business or technology. At the forefront of E-Commerce Management are innovative research and academic discourse that are constantly pushing the boundaries of what is possible in online business. From the latest marketing strategies to cutting-edge technology, this field is always evolving and adapting to new trends and innovations. At the undergraduate level, students can expect to study a range of modules that cover everything from business strategy and marketing to web development and data analysis. Graduates can then specialize in areas such as digital marketing, social media management, or e-commerce analytics to name a few. With a degree in E-Commerce Management, graduates can pursue a range of exciting careers in industries such as retail, finance, and technology. Some popular careers include e-commerce manager, digital marketing specialist, and web developer. Notable employers in this field include Amazon, Google, and Alibaba, among others. To succeed in E-Commerce Management, students should have a passion for technology, business, and marketing. They should also possess strong analytical and problem-solving skills, as well as excellent communication and teamwork abilities. So if you're ready to explore the exciting world of e-commerce and digital business, consider studying E-Commerce Management at the undergraduate level. With exciting career opportunities and innovative research, this field is sure to inspire and challenge you every step of the way.

Are you someone who loves to solve puzzles, uncover hidden insights, and make informed decisions? If so, then a career in market research might be the perfect fit for you! Market research is a dynamic field that involves gathering and analyzing data to help businesses make informed decisions about their products and services. From identifying consumer trends to developing new marketing strategies, market researchers play a vital role in shaping the success of companies around the world. As a market researcher, you'll have the opportunity to work on a wide range of projects, from conducting surveys and focus groups to analyzing sales data and social media trends. You'll need to be comfortable working with numbers and data, but you'll also need strong communication skills to help you present your findings in a clear and compelling way. One of the most appealing aspects of a career in market research is the variety of specializations available. You could focus on consumer behavior, product development, or even political polling. And with the rise of big data and artificial intelligence, there are even more opportunities to use cutting-edge technology to uncover insights and drive business success. To get started in market research, you'll typically need a bachelor's degree in a related field such as marketing, statistics, or psychology. Some popular undergraduate programs include Marketing Research, Data Science, and Business Analytics. And if you're looking to specialize further, you might consider pursuing a master's degree in market research or a related field. In addition to technical skills, there are a few key personal attributes that can help you succeed in market research. You'll need to be curious, creative, and analytical, with a strong attention to detail and the ability to think critically. And because market research often involves working with clients and stakeholders, you'll need to be a strong communicator with excellent interpersonal skills. The job prospects for market researchers are strong, with a projected growth rate of 18% over the next decade. And because market research is a global industry, there are opportunities to work for a wide range of public and private sector employers around the world. Some notable companies that hire market researchers include Nielsen, Kantar, Ipsos, and GfK. So if you're looking for a career that combines data analysis, problem-solving, and creativity, then market research might be the perfect fit for you. With a range of specializations, strong job prospects, and the opportunity to work on cutting-edge projects, market research is a field that offers endless possibilities for growth and success.

Chinese companies are leading the way in management innovation with their approach to "digitally enhanced directed autonomy" (DEDA). Using digital platforms, Chinese firms are granting employees autonomy at scale, supporting them with technology, and setting clear business objectives. This approach challenges the conventional Western model of management and offers lessons for firms feeling their way through a still-developing era of management. Learn how Chinese companies like Handu Group and SF Express are using DEDA to maximize internal entrepreneurship and respond dynamically to changing consumer demands and market trends.

Does money buy happiness? Research shows that, on average, larger incomes are associated with ever-increasing levels of happiness. But the relationship becomes more complex when considering emotional well-being. An adversarial collaboration between researchers from Princeton and Penn universities reconciles contradictory findings and shows that, while most people experience greater happiness with larger incomes, an unhappy cohort in each income group shows a sharp rise in happiness up to $100,000 annually and then plateaus. For everyone else, more money was associated with higher happiness to somewhat varying degrees.

Are you a strategic thinker with a head for numbers? Do you have a knack for problem-solving and a passion for business? If so, a career in Corporate Finance might be just the thing for you! Corporate Finance is a dynamic and exciting field that involves managing a company's financial resources to help it grow and thrive. This could involve anything from analyzing financial data to developing strategic plans for mergers and acquisitions. In fact, Corporate Finance professionals are often at the heart of some of the most high-profile deals in the business world. One of the most appealing aspects of a career in Corporate Finance is the variety of roles available. You could specialize in areas such as investment banking, financial planning and analysis, or risk management. And with so many different industries and sectors to choose from, there's always something new and interesting to learn. To get started in Corporate Finance, you'll typically need a degree in finance, accounting, or a related field. Popular undergraduate programs and majors include Finance, Economics, Accounting, and Business Administration. Many employers also look for candidates with relevant certifications, such as the Chartered Financial Analyst (CFA) designation. In addition to a strong academic background, there are a few key personal attributes that can help you succeed in Corporate Finance. These include strong analytical skills, excellent communication and interpersonal skills, and the ability to work well under pressure. So what are the job prospects like for Corporate Finance professionals? The good news is that the outlook is generally positive. According to the Bureau of Labor Statistics, employment in the finance and insurance industry is projected to grow 5% from 2019 to 2029. And with so many different types of employers to choose from, you're sure to find a company that aligns with your values and interests. Some notable and attractive potential employers in Corporate Finance include Goldman Sachs, JPMorgan Chase, Morgan Stanley, and Citigroup. These firms are known for their rigorous training programs, competitive salaries, and opportunities for advancement. In conclusion, a career in Corporate Finance can be a challenging and rewarding path for those with a passion for business and a head for numbers. With a variety of roles and industries to choose from, there's something for everyone in this exciting field. So why not explore your options today and see where your career in Corporate Finance could take you?

If you're someone who loves numbers, analysis and forecasting, a career in Stock Research might just be the perfect fit for you. Stock Research is a field that involves analyzing and interpreting financial data to help investors make informed decisions about buying or selling stocks. As a Stock Researcher, you'll be responsible for analyzing financial statements, economic trends, and company reports to predict stock market trends. You'll be working closely with stockbrokers and investment bankers to help them make informed investment decisions. One of the most appealing aspects of the role is the ability to work with a wide range of industries and companies. Whether you're interested in technology, healthcare, or energy, there are opportunities to specialize in any area that piques your interest. To become a Stock Researcher, you'll typically need a degree in finance, economics, or accounting. Popular undergraduate programs and majors include Finance, Business Administration, and Accounting. Many Stock Researchers also pursue advanced degrees, such as a Master's in Finance or an MBA. In addition to having a strong foundation in finance and economics, successful Stock Researchers possess a number of personal attributes. These include strong analytical skills, attention to detail, and the ability to work well under pressure. The job prospects for Stock Researchers are quite promising, with many opportunities available in both the public and private sectors. Some notable potential employers include Goldman Sachs, J.P. Morgan, and Morgan Stanley in the United States, as well as Credit Suisse and UBS in Switzerland. In the longer term, the outlook for Stock Research is positive, with the field projected to grow steadily over the next decade. As the global economy continues to expand and evolve, the demand for skilled Stock Researchers will only continue to increase. So if you're looking for a challenging and rewarding career that combines your love of numbers and analysis with the opportunity to work with a wide range of industries and companies, Stock Research might just be the perfect fit for you.

Are you looking for a career that is challenging, dynamic, and rewarding? Do you want to make a positive impact on people's lives and help them save money? If so, then a career in tax planning might be just what you're looking for! Tax planning is a field that involves helping individuals and businesses navigate the complex world of taxes. As a tax planner, you will work with clients to minimize their tax liability while ensuring compliance with all applicable laws and regulations. This can involve everything from preparing tax returns to developing long-term tax strategies. One of the most appealing aspects of a career in tax planning is the opportunity to work with a wide variety of clients. You might work with individuals, small businesses, or large corporations, each with their unique tax needs and challenges. And because tax laws are constantly changing, you will always be learning and adapting to new situations. Another exciting aspect of tax planning is the potential to specialize in a particular area. For example, you might focus on international tax planning, estate planning, or tax law for nonprofits. There are also many related fields, such as accounting or financial planning, that can complement a career in tax planning. To become a tax planner, you typically need a bachelor's degree in accounting, finance, or a related field. Many universities offer specialized programs in tax planning, such as the Taxation and Accounting program at the University of Southern California or the Taxation program at Georgetown University. You may also need to obtain additional certifications, such as the Certified Public Accountant (CPA) or Enrolled Agent (EA) designation. In addition to education and training, there are certain personal attributes that can be helpful in a career in tax planning. These include strong analytical skills, attention to detail, and excellent communication skills. You will need to be able to explain complex tax concepts to clients in a way that is easy to understand. Job prospects for tax planners are generally good, as taxes are a fact of life for individuals and businesses alike. Some of the top employers in the field include accounting firms like Deloitte, Ernst & Young, and PwC, as well as financial institutions like JPMorgan Chase and Goldman Sachs. And because tax laws are constantly changing, there will always be a need for skilled tax planners. So if you're looking for a challenging and rewarding career that can make a real difference in people's lives, consider a career in tax planning. With the right education, training, and personal attributes, you can help clients navigate the complex world of taxes and achieve their financial goals.

Are you a tech-savvy individual with a passion for business? Do you have a knack for sales and marketing? If so, a career in E-Commerce Management may be the perfect fit for you! E-Commerce Management is a field that involves overseeing online sales and marketing operations for businesses. This field is constantly growing and evolving, making it an exciting and dynamic career choice. With the rise of online shopping, businesses are increasingly looking to hire E-Commerce Managers to help them navigate the competitive world of e-commerce. As an E-Commerce Manager, your duties will include managing online

The topics of securitisation and the global financial crisis are not just about numbers, facts, and statistics, but also about human failure, greed, and risk. It's a tale of how a small spark in the world of finance led to a massive explosion that shook the global economy to its core. Let's start with the basics. Securitisation is the process of pooling together various financial assets and then selling securities backed by those assets to investors. The idea behind securitisation was to spread the risk of default among many different investors and make the financial system more stable. However, the reality was far from what was promised. The global financial crisis of 2008 was triggered by the collapse of the housing market, which had been the backbone of the securitisation industry. The crisis was caused by the failure of the rating agencies, who were supposed to assess the risk associated with securities, but instead, gave high ratings to securities backed by risky loans. Ever heard of the term NINJA loans? No Income, No Job, No Assets - these were the types of loans that were being securitised and sold to investors. The financial industry was full of these loans, and the ratings agencies were happy to give high ratings to these securities, leading to the financial crisis. Leading academics such as Raghuram Rajan and Joseph Stiglitz have made significant contributions to the field of securitisation and the global financial crisis. Rajan highlighted the dangers of the financial system's reliance on securitisation, while Stiglitz criticised the rating agencies for their role in the crisis. We hope this write-up has inspired you to dive deeper into the world of securitisation and the global financial crisis. It's a fascinating topic with real-life examples and lessons to be learned. So, grab a book, turn on a documentary, or start a project, and let your imagination take you on a journey to a world of risk, failure, and exploration.

Are you fascinated by the global economy and the way businesses operate across borders? Do you dream of working with international corporations and making a difference in the world of commerce? If so, then International Business might be the perfect field of study for you! International Business is a dynamic and exciting field that explores the complexities of global trade and commerce. It involves understanding the cultural, political, and economic factors that impact international business activities, as well as the strategies and tactics that businesses use to succeed in the global marketplace. One of the most appealing aspects of studying International Business is the opportunity to learn about real-life examples of successful global business ventures. For instance, did you know that Coca-Cola is sold in over 200 countries around the world, or that IKEA has stores in over 50 countries? These companies are just a few examples of how businesses can thrive in the global marketplace. In addition to learning about successful global businesses, students of International Business have the opportunity to engage in cutting-edge research and innovation. For instance, researchers in this field are exploring the impact of emerging technologies like blockchain and artificial intelligence on global business practices, as well as the potential for sustainable business models to drive positive social and environmental change. At the undergraduate level, students of International Business typically study a range of modules that cover topics such as global marketing, international finance, and cross-cultural management. They may also have the opportunity to specialize in areas like international trade law or global supply chain management. After graduation, there are a wide range of potential career paths for students of International Business. Some may choose to work for multinational corporations like Procter & Gamble or Nestle, while others may pursue careers in international development or diplomacy. Key industries for prospective future employment include finance, consulting, and logistics, with notable employers including Deloitte, J.P. Morgan, and DHL. To succeed in this field, students should possess a range of personal attributes, skills, and subject interests. These may include a strong interest in global affairs, excellent communication and interpersonal skills, and a solid foundation in business and economics. With these qualities, students of International Business can look forward to a rewarding and fulfilling career in the dynamic and ever-changing world of global commerce.

The Business Blockchain by William Mougayar is a must-read for anyone interested in understanding the potential of blockchain technology. This book goes beyond the basics of what a blockchain is and explores the polymorphic characteristics of this revolutionary technology, which will enable frictionless value exchange and redefine relationships, power, and governance. Mougayar, a blockchain industry insider, draws on his extensive experience to describe a future influenced by blockchain technology as the catalyst for change. The Business Blockchain is an invitation to explore the many facets of blockchain technology and learn how to think about its potential. Recommended for entrepreneurs, investors, technologists, and business-minded individuals, The Business Blockchain provides a comprehensive understanding of the potential of blockchain technology. This book is relevant to a wide range of fields of studies, including computer science, economics, finance, and law. It is also useful for professionals in various industries, such as banking, insurance, healthcare, and supply chain management, who are interested in exploring the transformative potential of blockchain technology. Finally, this book is relevant to anyone interested in understanding the future of trust, value exchange, and governance in a decentralized world.