Shopping can be an overwhelming experience, with countless options, products, and stimuli vying for our attention. With the rise of sensory marketing, retailers are leveraging our senses to make their products more appealing and influence our buying decisions. Sensory marketing is the strategic use of sensory stimuli - such as sights, sounds, smells, tastes, and touch - to create a memorable and immersive shopping experience. In fact, studies have shown that sensory marketing can significantly impact consumer behavior, leading to increased spending, impulse buying, and brand loyalty. One example of this is how some grocery stores use the scent of freshly baked bread or brewing coffee to make their customers feel more at home and relaxed. Similarly, luxury brands may use plush carpets or velvet curtains to create a feeling of exclusivity and opulence. According to a study published in the Journal of Consumer Psychology, sensory marketing can also increase the perceived value of a product. But sensory marketing isn't just about creating a pleasant environment - it can also be used to highlight certain products or influence consumer behavior. For example, retailers may use bright colors or flashing lights to draw attention to a specific display or product. Leading academics in the field of sensory marketing include Aradhna Krishna, a professor at the University of Michigan's Ross School of Business, and Martin Lindstrom, a marketing expert and author of the book "Brand Sense." By exploring sensory marketing and its impact on consumer behavior, students can gain a deeper understanding of the complex and fascinating world of retail marketing.

Are you fascinated by the power of data and how it can be used to drive business decisions? Do you want to be at the forefront of the digital revolution in marketing? If so, studying Marketing Analytics could be the perfect fit for you. Marketing Analytics is a dynamic and exciting field that combines traditional marketing principles with cutting-edge data analysis techniques. It involves using data to understand consumer behavior, optimize marketing strategies, and measure the effectiveness of marketing campaigns. In recent years, Marketing Analytics has become increasingly important as businesses seek to gain a competitive edge in the digital age. Major companies like Amazon, Google, and Facebook rely heavily on Marketing Analytics to drive their business decisions and stay ahead of the curve. At the undergraduate level, students can expect to study a range of modules including data analysis, statistics, consumer behavior, and marketing strategy. They will also have the opportunity to specialize in areas such as social media marketing, digital advertising, and e-commerce. One of the most exciting aspects of studying Marketing Analytics is the opportunity to work on real-world projects and gain practical experience. Students may have the chance to work with companies to analyze their data and provide insights into their marketing strategies. After graduation, there are a wide range of potential career paths for Marketing Analytics graduates. Some of the most popular roles include data analyst, marketing analyst, digital marketing manager, and market research analyst. Graduates may find employment in a variety of industries, including e-commerce, retail, finance, and healthcare. Some of the most notable employers in the field of Marketing Analytics include Google, Amazon, Facebook, Procter & Gamble, and McKinsey & Company. These companies offer exciting opportunities for graduates to work on cutting-edge projects and make a real impact in the industry. To succeed in Marketing Analytics, students should have a strong background in math and statistics, as well as a passion for marketing and consumer behavior. They should also be comfortable working with data and have strong analytical skills. Overall, studying Marketing Analytics is an exciting and rewarding experience that can open up a world of opportunities in the digital age. If you're interested in the intersection of data and marketing, this could be the perfect field for you.

Are you a creative problem solver who enjoys using the latest technologies to reach customers and drive business growth? A career in digital marketing may be the perfect fit for you. Digital marketing is the art and science of using digital channels like social media, email, and search engines to connect with customers and drive business results. As a digital marketer, you will have the opportunity to work with a variety of businesses, both large and small, across a range of industries. For example, you may work for a major retailer, helping to drive online sales through targeted advertising campaigns. Or, you may work for a non-profit organization, helping to raise awareness and drive donations through social media. Typical duties of a digital marketer include creating and implementing marketing campaigns across various digital channels, analyzing data to optimize campaign performance, and staying up to date on the latest digital marketing trends and technologies. Digital marketing also offers many opportunities for specialization, such as in search engine optimization (SEO), email marketing, or social media marketing. To get started in digital marketing, a Bachelor's degree in marketing, communications, or a related field is typically required. Popular majors include Marketing, Business Administration, and Communications. Many universities now offer specialized digital marketing courses and programs, including certifications in areas like Google AdWords and Hubspot Inbound Marketing. Helpful personal attributes for a career in digital marketing include strong analytical skills, creative problem-solving abilities, and excellent communication skills. You should also be comfortable with using technology and working in a fast-paced, constantly changing environment. Job prospects in digital marketing are strong, with a 10% growth rate projected by the US Bureau of Labor Statistics through 2029. There are many exciting potential employers across both the public and private sectors, including companies like Amazon, Google, and Facebook, as well as government agencies and non-profit organizations.

Do you have a way with words? Are you a natural storyteller? Are you looking for a career that combines creativity, strategy, and communication? Look no further than the exciting field of copywriting! At its core, copywriting is the art and science of writing persuasive and compelling content that motivates people to take action. From advertising slogans to website copy, from social media posts to product descriptions, copywriters are the masterminds behind the words that sell products, services, and ideas. But copywriting is so much more than just writing catchy phrases. It requires a deep understanding of consumer psychology, market trends, and branding strategies. Copywriters must be able to research and analyze target audiences, develop unique selling propositions, and craft messages that resonate with their readers. In the world of copywriting, there are countless innovators and thought leaders who have made significant contributions to the field. From David Ogilvy, the "father of advertising," to Ann Handley, the queen of content marketing, there is no shortage of inspiring figures to learn from. At the undergraduate level, students can expect to study a range of topics, including copywriting fundamentals, marketing strategy, branding, and digital media. They may also have the opportunity to specialize in areas such as social media copywriting, email marketing, or SEO writing. With a degree in copywriting, graduates can pursue a variety of exciting career paths. They may work in advertising agencies, marketing firms, or in-house marketing departments for companies in a variety of industries. Some popular job titles include copywriter, content strategist, and creative director. Notable employers include companies like Apple, Nike, and Coca-Cola. To succeed in the field of copywriting, students should possess strong writing skills, creativity, and a passion for storytelling. They should also be able to work collaboratively with other creatives and be comfortable with constructive feedback and revisions. So if you're looking for a career that combines your love of writing with your business savvy, consider studying copywriting at the undergraduate level. With its endless opportunities for creativity and innovation, the world of copywriting is waiting for you!

Do you ever wonder why you choose certain products over others? Or why you feel a certain way towards a brand or advertisement? If you find yourself interested in the psychology behind consumer decision-making, then Consumer Behavior might just be the field of study for you! Consumer Behavior is the study of how individuals and groups make decisions about what they buy, use, and dispose of. It incorporates elements of psychology, sociology, and economics to understand the complex factors that influence consumer behavior. One interesting aspect of Consumer Behavior is the concept of brand loyalty. Have you ever noticed that you always buy a certain brand of shampoo or cereal, even though there are other options available? This is because of the emotional connection you have with that brand, which has been carefully cultivated through marketing strategies and brand identity. Academic figures like Philip Kotler and Herbert Simon have made significant contributions to the field of Consumer Behavior. Kotler is known for his work on marketing management and consumer behavior, while Simon received the Nobel Prize in Economics for his research on decision-making in organizations. At the undergraduate level, typical majors and modules in Consumer Behavior include marketing, psychology, and consumer research. Further specialization can be pursued in areas such as digital marketing, brand management, and market research. With a degree in Consumer Behavior, there are a variety of potential future jobs and roles that this field of study might be directly helpful for. These include roles in advertising, market research, and public relations. Notable employers in this field include companies like Procter & Gamble, Coca-Cola, and Google. To succeed in Consumer Behavior, it's helpful to have strong analytical skills, an understanding of human behavior, and an interest in marketing and advertising. If you're fascinated by the psychology behind consumer decision-making, then Consumer Behavior might be the perfect field of study for you!

Want to increase sales in retail stores? Research by Dr. Elisa Schweiger and her team at the University of Bath suggests that incorporating mixed reality promotions can capture attention and increase sales by up to 62%! Product holograms and video projections can enliven end-of-aisle shelves and provide a unique shopping experience. Even simple mixed reality projections of images of pasta and sauce with a moving price tag projected onto an endcap can be effective. Read on to find out more about this innovative approach to retail marketing.

Have you ever wondered how companies decide what products to create or how they determine the best way to market them? The answer lies in the exciting and dynamic field of market research! Market research is the process of collecting and analyzing data to better understand consumer behavior and preferences. It involves studying consumer trends, analyzing data, and interpreting results to help companies make informed decisions about their products and services. Innovations in technology have revolutionized the field of market research, making it more accessible and efficient than ever before. With the rise of big data and artificial intelligence, market research has become an even more exciting and rapidly evolving field. Academic discourse in market research is constantly evolving, with new research and innovative ideas being published regularly. Some notable academic figures in the field include Philip Kotler, who is widely recognized as the father of modern marketing, and Daniel Kahneman, who won the Nobel Prize in Economics for his work on behavioral economics. At the undergraduate level, students can expect to take courses in statistics, consumer behavior, research methods, and marketing. There are also opportunities for further specialization in areas such as social media marketing, data analysis, and market forecasting. Graduates of market research programs can pursue a wide range of careers, including market research analyst, advertising account executive, product manager, and marketing director. Key industries for prospective future employment include advertising, market research firms, and consumer goods companies. Notable employers include Nielsen, Kantar, and Procter & Gamble. To succeed in market research, students should possess strong analytical skills, be comfortable working with data, and have a keen interest in consumer behavior and marketing trends. A background in statistics or mathematics is also helpful. In conclusion, studying market research is an exciting and rewarding path for anyone interested in consumer behavior and marketing. With the potential for further specialization and a wide range of career opportunities, market research is a field that offers endless possibilities for growth and success.

Are you someone who loves to solve puzzles, uncover hidden insights, and make informed decisions? If so, then a career in market research might be the perfect fit for you! Market research is a dynamic field that involves gathering and analyzing data to help businesses make informed decisions about their products and services. From identifying consumer trends to developing new marketing strategies, market researchers play a vital role in shaping the success of companies around the world. As a market researcher, you'll have the opportunity to work on a wide range of projects, from conducting surveys and focus groups to analyzing sales data and social media trends. You'll need to be comfortable working with numbers and data, but you'll also need strong communication skills to help you present your findings in a clear and compelling way. One of the most appealing aspects of a career in market research is the variety of specializations available. You could focus on consumer behavior, product development, or even political polling. And with the rise of big data and artificial intelligence, there are even more opportunities to use cutting-edge technology to uncover insights and drive business success. To get started in market research, you'll typically need a bachelor's degree in a related field such as marketing, statistics, or psychology. Some popular undergraduate programs include Marketing Research, Data Science, and Business Analytics. And if you're looking to specialize further, you might consider pursuing a master's degree in market research or a related field. In addition to technical skills, there are a few key personal attributes that can help you succeed in market research. You'll need to be curious, creative, and analytical, with a strong attention to detail and the ability to think critically. And because market research often involves working with clients and stakeholders, you'll need to be a strong communicator with excellent interpersonal skills. The job prospects for market researchers are strong, with a projected growth rate of 18% over the next decade. And because market research is a global industry, there are opportunities to work for a wide range of public and private sector employers around the world. Some notable companies that hire market researchers include Nielsen, Kantar, Ipsos, and GfK. So if you're looking for a career that combines data analysis, problem-solving, and creativity, then market research might be the perfect fit for you. With a range of specializations, strong job prospects, and the opportunity to work on cutting-edge projects, market research is a field that offers endless possibilities for growth and success.

Have you ever wondered how non-profit organizations are able to fund their programs and make a difference in the world? The answer is fundraising! Fundraising is a dynamic and exciting field that allows you to make a difference while also building your career. As a fundraiser, you will be responsible for securing donations and funding for non-profit organizations, charities, and other causes. You will work with donors, corporations, and foundations to build relationships and secure funding for your organization. One of the most appealing aspects of fundraising is the opportunity to make a real impact. You will have the chance to work on projects that make a difference in people's lives, whether it's raising funds for medical research, supporting education programs, or providing relief to disaster victims. In addition to the satisfaction of making a difference, fundraising also offers a variety of career paths and specializations. You can focus on major gifts, corporate partnerships, grant writing, events, or digital fundraising. You can also work for a wide range of organizations, including non-profits, universities, hospitals, and political campaigns. To become a fundraiser, you typically need a bachelor's degree in a related field such as marketing, communications, or business. Many universities also offer specialized fundraising programs, such as the Fundraising and Volunteer Management program at George Brown College in Toronto. Helpful personal attributes for a career in fundraising include strong communication skills, creativity, and the ability to build relationships. You should also be comfortable with data analysis and have strong organizational skills. Job prospects for fundraisers are strong, with a projected growth rate of 9% over the next decade. There are also many attractive potential employers in both the public and private sectors, including organizations such as UNICEF, the American Cancer Society, and the Red Cross. So, if you're looking for a meaningful and rewarding career that allows you to make a difference in the world, consider a career in fundraising. With the right education, skills, and passion, you can build a successful career while also making a positive impact on the world around you.

Are you creative, persuasive, and love to communicate? Have you ever thought about how ads are created and how they impact our daily lives? If so, then studying Advertising at university undergraduate level might be the perfect fit for you! Advertising is a fascinating field that combines creativity, psychology, and business. It is the art of crafting messages that persuade people to take action, whether it is buying a product, supporting a cause, or changing their behavior. Advertising is everywhere, from billboards to social media, and it is a crucial part of the economy and culture. At the forefront of Advertising research and innovation are academic figures such as David Ogilvy, who revolutionized the industry with his creative and data-driven approach, and Rory Sutherland, who challenges traditional advertising methods and highlights the importance of behavioral economics. As an Advertising major, you will study a range of modules such as consumer behavior, branding, media planning, and creative strategy. You will also have the opportunity to specialize in areas such as digital advertising, social media, and public relations. Real-life examples of successful advertising campaigns, such as Nike's "Just Do It" or Coca-Cola's "Share a Coke," will inspire you and teach you valuable skills. The Advertising industry is vast, and there are many potential jobs and roles that this field of study can lead to, such as copywriter, art director, media planner, account executive, and market researcher. Key industries for prospective future employment include advertising agencies, media companies, and marketing departments of corporations. Notable and attractive potential employers from public and private sectors around the world include Wieden+Kennedy, BBDO, Ogilvy, Google, and Apple. To succeed in Advertising, you need to have excellent communication skills, creativity, strategic thinking, and a passion for understanding consumer behavior. If you are curious, innovative, and enjoy working in a fast-paced environment, then studying Advertising could be the perfect path for you. In conclusion, studying Advertising at university undergraduate level is a fascinating and rewarding experience that can lead to a fulfilling career in a dynamic and exciting industry. So, what are you waiting for? Start exploring the world of Advertising today!

Are you interested in the world of online business and digital marketing? Do you want to learn how to navigate the complex world of e-commerce and create successful online businesses? Then E-Commerce Management might be the perfect field of study for you! E-Commerce Management is a dynamic and exciting field that combines business management, marketing, and technology to create successful online businesses. With the rise of e-commerce, this field has become increasingly important and in-demand, making it an excellent choice for students who want to pursue a career in business or technology. At the forefront of E-Commerce Management are innovative research and academic discourse that are constantly pushing the boundaries of what is possible in online business. From the latest marketing strategies to cutting-edge technology, this field is always evolving and adapting to new trends and innovations. At the undergraduate level, students can expect to study a range of modules that cover everything from business strategy and marketing to web development and data analysis. Graduates can then specialize in areas such as digital marketing, social media management, or e-commerce analytics to name a few. With a degree in E-Commerce Management, graduates can pursue a range of exciting careers in industries such as retail, finance, and technology. Some popular careers include e-commerce manager, digital marketing specialist, and web developer. Notable employers in this field include Amazon, Google, and Alibaba, among others. To succeed in E-Commerce Management, students should have a passion for technology, business, and marketing. They should also possess strong analytical and problem-solving skills, as well as excellent communication and teamwork abilities. So if you're ready to explore the exciting world of e-commerce and digital business, consider studying E-Commerce Management at the undergraduate level. With exciting career opportunities and innovative research, this field is sure to inspire and challenge you every step of the way.

Have you ever wondered how Google knows exactly what you're looking for when you type in a search query? Or how businesses manage to get their websites to the top of search engine results pages? Enter the world of SEO (Search Engine Optimization) - a field that's all about helping businesses get noticed online. And as an SEO Specialist, you could be the one making it all happen. As an SEO Specialist, you'll be responsible for optimizing websites to improve their visibility and ranking on search engines like Google. This involves a range of tasks, from conducting keyword research and analyzing website data to creating content and building links. You'll need to be up-to-date with the latest SEO trends and algorithms, as well as have a creative flair for crafting compelling content that resonates with your target audience. But what makes being an SEO Specialist so appealing? For starters, it's a field that's constantly evolving - so you'll never get bored. Plus, you'll get to work with a diverse range of clients, from small businesses to multinational corporations, across a variety of industries. And the best part? You'll be making a tangible impact on their online presence, helping them reach new audiences and achieve their business goals. In terms of education and training, there's no one-size-fits-all approach to becoming an SEO Specialist. While some employers may require a degree in marketing or a related field, others may be more interested in your practical experience and skills. Popular undergraduate programs and majors include marketing, communications, and computer science - but ultimately, it's your passion for all things digital that will set you apart. So what personal attributes will help you succeed in this field? Firstly, you'll need to be analytical and data-driven, with a strong attention to detail. You'll also need to be a creative problem-solver, able to come up with innovative solutions to complex SEO challenges. And of course, excellent communication skills are a must - as you'll be working closely with clients, colleagues, and other stakeholders. But what about job prospects and the longer-term outlook? With the rise of e-commerce and the increasing importance of online visibility, the demand for SEO Specialists is only set to grow. And with a broad range of potential employers, from digital marketing agencies to in-house marketing teams, the opportunities are endless. Notable employers include Google, Amazon, and Facebook - but there are also plenty of exciting startups and small businesses to explore. In conclusion, if you're looking for a career that combines creativity, data analysis, and digital marketing, then being an SEO Specialist could be the perfect fit for you. With the potential for career growth, job security, and a diverse range of clients and industries to work with, it's a field that's both challenging and rewarding. So what are you waiting for? Start exploring the world of SEO today!

Are you someone who loves numbers, data, and finding patterns in information? Do you have a passion for marketing and want to help companies make better decisions? Then a career in Marketing Analytics might be just what you're looking for! Marketing Analytics is a field that combines data analysis, statistics, and marketing strategy to help companies understand their customers and make informed decisions. By analyzing customer behavior, market trends, and sales data, Marketing Analysts can help companies identify opportunities for growth, improve customer retention, and develop effective marketing campaigns. In this exciting field, you'll get to work with cutting-edge technology and software to analyze data from a variety of sources, including social media, web analytics, and customer surveys. You'll use your analytical skills to identify trends and patterns in the data, and then work with marketing teams to develop strategies that will help companies achieve their goals. As a Marketing Analyst, your duties might include analyzing customer data to identify trends and patterns, developing marketing campaigns based on data insights, and monitoring the effectiveness of marketing campaigns. You might also specialize in areas such as social media analytics, web analytics, or customer segmentation. To become a Marketing Analyst, you'll typically need a bachelor's degree in marketing, statistics, or a related field. Popular undergraduate programs and majors include Marketing Analytics, Data Science, and Business Analytics. Some employers may also require a master's degree in a related field. Helpful personal attributes for success in this field include strong analytical skills, attention to detail, and excellent communication skills. You'll need to be able to work with data and communicate insights to non-technical stakeholders in a clear and compelling way. Job prospects in Marketing Analytics are strong, with many companies looking for skilled analysts to help them make informed decisions. Some notable employers in this field include Google, Amazon, and Facebook, as well as consulting firms such as McKinsey and Bain. With the growing importance of data-driven decision making, the future looks bright for those interested in a career in Marketing Analytics.

Information overload is a growing concern in today's world, where technology has made it easier for businesses to access vast amounts of data. However, this has led to the paradox of too much information and too little time, leading to individuals and organizations struggling to make informed decisions. The impact of information overload on decision making has become a major topic of discussion among leading academics, such as Daniel Kahneman and Richard Thaler, who have explored the role of heuristics and biases in decision making. Studies have shown that individuals who have access to more information tend to experience increased anxiety and stress, leading to poor decision making and decision avoidance. Businesses have taken advantage of this by presenting their customers with an overwhelming amount of information to make their decision more difficult, often leading to impulsive purchases. This practice, known as 'nudge theory', was popularized by Thaler and Cass Sunstein, who argued that by presenting individuals with a small change to the environment, they can be influenced to make a different decision. An example of how businesses use information overload to their advantage is the use of advertisements on social media. Advertisers use algorithms to determine which advertisements to show to each user, often leading to an endless scroll of irrelevant or unwanted advertisements. This leads to individuals feeling overwhelmed and bombarded, often leading to impulsive purchases, simply to make the advertisements stop. To prevent falling victim to information overload and poor decision making, it is important to practice critical thinking and to seek out reliable sources of information. This can be done by asking questions, seeking out multiple perspectives, and by taking the time to reflect on one's own thoughts and feelings. In conclusion, by understanding how businesses use information overload to their advantage, we can make more informed decisions and take control of our own lives.

Are you a creative thinker with a passion for marketing and advertising? Do you enjoy coming up with innovative strategies to promote products and services? Then a career as a Chief Marketing Officer (CMO) might be just what you're looking for! As a CMO, you'll be responsible for developing and implementing marketing strategies that will help your company achieve its goals. You'll work closely with other departments, such as sales, product development, and customer service, to ensure that your marketing efforts are aligned with the overall objectives of the organization. One of the most appealing aspects of being a CMO is the opportunity to be creative. You'll be able to come up with unique and engaging campaigns that will capture the attention of your target audience. For example, you might develop a social media campaign that goes viral, or create a television commercial that becomes an instant classic. But being a CMO isn't just about coming up with great ideas. You'll also need to be able to analyze data and measure the effectiveness of your campaigns. This means that you'll need to be comfortable with numbers and have strong analytical skills. There are many different areas of specialization within the field of marketing, and as a CMO, you'll have the opportunity to explore a variety of them. For example, you might focus on digital marketing, content marketing, or brand management. You'll also have the chance to work with other marketing professionals, such as advertising executives and public relations specialists. To become a CMO, you'll typically need a bachelor's degree in marketing, business administration, or a related field. Some popular undergraduate programs and majors include marketing, advertising, and communications. Many CMOs also have a master's degree in marketing or business administration. In addition to your education, there are several personal attributes that can be helpful in a career as a CMO. These include strong leadership skills, excellent communication skills, and the ability to work well under pressure. Job prospects for CMOs are generally good, as companies continue to place a high value on marketing and advertising. Some notable and attractive potential employers include Apple, Coca-Cola, Nike, and Procter & Gamble. In addition to these well-known companies, there are also many smaller companies and startups that are looking for talented marketing professionals. So if you're looking for a career that allows you to be creative, analytical, and strategic, a career as a Chief Marketing Officer might be just what you're looking for!

"The End of Fashion" by Teri Agins is a captivating and insightful journalistic exploration of the fashion industry. Agins delves into the transformation of the industry from a world of elite French designers to one where creativity is channeled into mass-marketing clothes. She provides insider vignettes that reveal the behind-the-scenes drama of fashion giants such as Donna Karan, Ralph Lauren, and Tommy Hilfiger. Agins' hard-hitting and uncompromising analysis of the industry's manufacturing, retailing, licensing, image making, and financing is a must-read for anyone interested in the fashion world. Recommended for fashion enthusiasts, business students, and anyone interested in the intersection of creativity and commerce. This book provides a comprehensive look at the transformation of the fashion industry and the impact of mass marketing on creativity. It is also relevant to those interested in the business side of fashion, as Agins examines the manufacturing, retailing, licensing, image making, and financing of the industry. The insider vignettes of fashion giants like Donna Karan, Ralph Lauren, and Tommy Hilfiger provide a fascinating behind-the-scenes look at the industry.

Advertising is designed to attach emotions to brands, and meta-communication (the twiddly bits like music, characters, and setting) is used to do this. We are programmed not to be able to unprocess meta-communication, which means that once we see it, we've got it. To counter-argue the emotion in advertising, we need to watch ads carefully and ask ourselves what they're trying to influence and what's behind the ad. By doing this, we can emotionally counter-argue the ad and feel more in control of our lives. Learning about advertising can help us become more aware of how it affects us and how we can resist its influence. Understanding meta-communication and emotional appeals can also help us in other areas of our lives, such as when making decisions or analyzing information.

Are you a natural communicator, with a flair for persuasion and a passion for creativity? Then a career in Marketing and Sales could be the perfect fit for you! This exciting field is all about promoting products or services to customers, using a range of innovative and engaging strategies. Marketing and Sales professionals have the opportunity to work in a variety of industries, from fashion and beauty to technology and finance. They use their skills to identify target audiences, create marketing campaigns, and build relationships with customers. One of the most appealing aspects of Marketing and Sales is the opportunity to be creative. You could be responsible for designing eye-catching advertisements, developing social media campaigns, or even creating viral videos. Whatever your role, you'll be using your imagination to come up with innovative ways to promote your product or service. Typical duties in Marketing and Sales include market research, campaign planning, and customer relationship management. You may also have the opportunity to specialize in areas such as digital marketing, event planning, or product development. To get started in this field, you'll typically need a bachelor's degree in marketing, business, or a related field. Popular undergraduate programs include Marketing, Advertising, and Communications. Helpful personal attributes include excellent communication skills, creativity, and a passion for problem-solving. Job prospects in Marketing and Sales are strong, with a projected growth rate of 8% over the next decade. Some of the most notable and attractive potential employers in this field include global brands such as Coca-Cola, Nike, and Apple, as well as up-and-coming startups and innovative tech companies. So if you're looking for a career that combines creativity, communication skills, and business acumen, then Marketing and Sales could be the perfect fit for you. Start exploring your options today and see where this exciting field could take you!

Have you ever been lured into purchasing a product because of a big discount, only to find out that the item was actually overpriced to begin with? This is a common tactic used by companies to manipulate consumer behavior and increase their profits. The concept of consumer product discounting has been studied by leading academics such as Marketing Professor Pradeep K. Chintagunta of the University of Chicago Booth School of Business, who has written extensively on the topic. He explains that companies use discounts to create an illusion of savings and manipulate consumer perception of value. Studies have shown that discounts have a psychological impact on consumers, making them more likely to purchase products that they may not have otherwise considered. In fact, a report by Forbes found that discounts are the most effective marketing tool for increasing sales. However, this can come at the expense of the consumer, who may not be getting the best value for their money. For example, companies may use "dynamic pricing" to adjust the price of a product based on demand. This means that prices may be inflated during peak times, and then discounted to create the illusion of a good deal. This can be seen in the travel industry, where prices for flights and hotels can change multiple times a day. Another tactic companies use is "price anchoring", where they display a high original price for a product, or show prices of alternative products, in order to make the product they are trying to sell seem like a better deal. For example, a retailer may list the original price of a shirt as $100, but offer it for a discounted price of $50. Or, a tech company may display the "basic" version of their anti-malware programme at $20/month and "premium" version at $30/month, making the more expensive version seem like a greater deal for an additional $10/month. Consumers may see this as a great deal, even though they may have never considered purchasing the shirt at the full price or the premium version of the anti-malware programme. It's important to be an informed consumer and to do your research before making a purchase. Check the original price of the product and compare it to prices from other retailers to ensure that you're getting the best value for your money.

Customers feel better when decisions are made in their favor by a person rather than an algorithm. But why is this the case? A new paper by Wharton marketing professor Stefano Puntoni and colleagues explores the psychological reasons behind customer's positive and negative reactions to decisions made by humans vs algorithms.